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Our Mission
Develop, advance, and enhance global youth organizations that provide a positive environment and safe place for young people around the world. 
A Message from Tim... On Relationship Building

The key to building more relationships, partners, board members, and donors is as easy as P.I.E. Researchers studying how people increase success in donor sourcing say that there are three key elements that lead to goal attainment: Performance, Image and Exposure. 


Performance is simply being the best in class at getting the job done, on time, and within budget. Success in your daily work is the building block to increased support.

Image is the perception you and your organization leave with a person after they have met you or seen your organization. Think about what is said after a person meets you or visits your organization for the first time. This is Image. Sometimes, impressions are made even before you meet a person (example: telephone/Zoom calls or email correspondence). 


Exposure is access to the highest level of decision maker in any organization. This should always be a goal when seeking donations or other support. This takes work but should remain as a goal. Once you gain this access, have your ask ready to present.


Here's the big secret: Performance is only 15% of your success at finding supporters. This is likely because everyone must perform to keep an organization going: you, your team, and your board. Performance is something we are expected to do. So, how good are you at getting the job done? Could you improve even 5%?


Image has about a 30% impact on generating success. It is twice as important as your performance. Image is what others think about your program's value and relevance. How does your work make leaders in the community feel inside?


This leaves the impact of gaining Exposure to the highest level of decision maker at 55% of your success. This applies to fundraising calls, making appeals, and looking for board members. 

As an exercise, make a list of three specific things you and your team can do to improve your organization's Performance, Image and Exposure. Then take steps to implement those improvements. I recommend doing this quarterly. 

Tim Richardson
Mission Advancement Advisor

WFYC welcomes Ntshegetse ke go Tshegetse (Support Me and I'll Support You) Organisation in Botswana as a new Affiliate Member! Their mission is "to see youth become responsible members of society through mentorship, empowerment, and support while creating support structures for the vulnerable, elderly community". Click here to learn more about their efforts to establish support nertworks for youth and elderly members of the Mahalapye community.

Petros Zoe Initiative in Uganda and Boys & Girls Clubs of Ghana were 2021 Promise Award recipients for their innovative and impactful programs. Hear what program leaders Erin Magada and Stephen Quansah had to say to their fellow youth development professionals and the youth they serve. 
Tips for Youth Development Leaders
From Glenn Permuy, President & CEO
1. Conduct “board retreats” (including key staff) at least every two years.

It is a good idea to plan, schedule, and conduct a Board Retreat at least every two years. This allows for time to discuss big picture and strategic opportunities as well as address challenges and forecast for the future. Often it is best to have an outside facilitator who meets with the CEO and Board Chairperson in advance of the retreat to develop the agenda and expected outcomes for the session... Click to read more

Thursday, October  28
11:00 AM EDT | UTC - 4
Employee retention and motivation is the number one issue in many nonprofit organizations today. The normal daily stressors workers face, combined with navigating COVID-19, can help create disengaged or burned-out employees. No matter how great your mission is, if your staff members are not engaged, you will not be able to... Click to Learn More and Register
Thursday, November  18
11:00 AM EST | UTC-5
Social service organizations have plenty of passion. What they don’t always have is a diverse revenue stream to maintain and grow their organization. Traditional ways of raising funds are being replaced with a broad approach to find revenue from non-traditional sources. Is your organization maximizing its revenue generation potential? If not, you need to start thinking like a chief revenue officer. Join WFYC for an engaging... Click to Learn More and Register
GIVING TUESDAY is coming up on November 30th! This is a great opportunity for youth development organizations around the world to share their mission, cultivate donors, and support youth efforts to give back to their communities. Click here to learn more about Giving Tuesday and check your inboxes next week for additional information from WFYC about how you can participate in this global movement.
Mark your calendars for the 3rd Annual WFYC International Conference: March 1 through March 3! All members of the WFYC network are invited to participate in this informational and inspirational event that will feature experts, colleagues, and special guests sharing best practices in youth development. 
WFYC welcomes Big Brothers Big Sisters of America as our newest Collaborator for Good! 
Since 1904, Big Brothers Big Sisters (BBBS) has operated under the belief that every child has incredible potential. As the largest donor- and volunteer-supported mentoring network in the United States, BBBS makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 5 through young adulthood. They develop positive relationships that have a direct and lasting effect on the lives of young people.
Click here to access BBBS's 1-minute videos on how to talk to kids and teens about safety and personal boundaries. 
If you have a story you'd like to feature in the WFYC newsletter, click here to connect with the team. If you or your organization have not yet connected to WFYC on our social media platforms, please connect with WFYC on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Flickr. We would love to share and retweet your news and stories and give your work more exposure!
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